As I type this, lots of both first-print covers of Captain America #25 are selling on eBay for 50 bucks or more. Say what you will about speculators and comics retailing, but the success of the “Death” of Captain America — both in terms of sales and publicity — is undeniable. And from a personal perspective, I’m pleased to see that the new storyline boasts glimmers of real strengths, of being sustainable beyond its connections to Civil War. Once the dust settles, it’s a safe bet Cap #25 — with its two first-print editions and already announced second printing — will clock in with impressive sales numbers, perhaps even topping 200,000 copies, I’ll wager.
Retailers should be celebrating, as Marvel ensured strong availability of this surprise event with a generous overprinting, and mainstream media coverage reportedly drove non-comics readers to direct-market specialty stores (rather than big-box bookstores) in search of the “landmark” issue. However, I wonder if Marvel’s timing and marketing of the Death of Cap wasn’t something of a misstep. The bullets that struck Cap down struck some other Marvel heroes as well.