A big name in the world of comics publishing arose in the ongoing drama of the Writers Guild of America strike last week. Marvel Studios emerged as one of a few production companies that signed side deals with the WGA, ensuring its movie-production efforts in 2008 and beyond would continue uninterrupted. Given how popular opinion seems to be solidly behind the picketing writers, it’s likely a good move on Marvel’s part, not only from a business perspective but also in terms of public relations, both within and outside the industry.
The move by Marvel Studios was applauded by several comics-industry observers, and understandably so. I found the announcement to be rather intriguing not for what it means for the development of future Marvel film projects, but instead about how it could give rise to a philosophical conundrum within the Marvel corporate structure.