One of DC’s mid-level super-hero titles has been the focus of a fair bit of discussion online as of late. Plummeting sales figures have prompted industry pundits to ponder the problem with The Brave and the Bold. It’s been a critical darling of many reviewers, and it was launched to a bit of fanfare, especially given the involvement of two of comics’ stalwart talents: writer Mark Waid and artist George Perez. The series had a lot going for it. Seemingly separate from current DC continuity, it’s an accessible read, embracing a more traditional approach to super-hero storytelling. Comics readers tiring from endless events and crossovers could find relief in Waid’s words and Perez’s pencils. Those who thought the super-hero genre had grown too dark — especially DC’s take on the heroes, in light of its Identity Crisis series, with its incorporation of rape, betrayal and ethical breaches into the plot — were offered a kinder vision of the publisher’s iconic characters.
With the latest sales numbers coming in at only a little more than 39,000 copies (down from almost 100,000 for the first issue), it seems a given that The Brave and the Bold might be destined for the same fate as Marvel’s recent attempt to relaunch a team-up title: cancellation. There’s no sign of it from DC yet, though. The fourteenth issue is solicited for June release, with popular artist Scott Kolins stepping in to take over for Perez’s replacement, Jerry Ordway. The series trudges on despite speculation about its sustainability.