Daily Archives: April 18, 2008

Meet Me in the Middle East

United Arab Emirates FlagSuper-hero publishers have been trying to find a wider market in recent years, and some efforts (and a lot of talk) have been focused on recapturing a younger readership. Kids were the industry’s first big audience, but ever since the late 1960s and early ’70s, when comics became a staple of the college crowd, the youthfulness of those buying comics has been fading. Many argue that the genre is propped up today by a plethora of Peter Pans in their 30s, refusing to ever grow up. But it seems that execs of the companies that own the best-known super-hero characters on the planet see potential in markets other than playgrounds and grammar schools.

They’re eyeing the Middle East.

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