Daily Archives: June 26, 2008

Stonewalled on Subscriptions

1987 Marvel subscription adRemember those old ads in Marvel and DC titles, right up into the 1990s, in which the publishers offered home-delivery subscriptions of their wares? Some promised bigger discounts the more titles you purchased, and while stock art was often used in designing the ads, sometimes new art was commissioned specifically to promote the subscription services.

I thought it would be interesting to revisit comics subscriptions in a feature examining how it used to work and how it works today. After all, DC Comics and Marvel Comics both still offer subscriptions (at least, that’s what it says in indicia in their periodicals).

Yes, it would have made for an interesting feature, tapping not only into nostalgia but examining how the business of comics publishing has changed in recent years.

Alas, such a story won’t be found on this site.

Jenna Pagliuca, who’s in charge of subscriptions at Marvel, declined to answer questions after a company PR official referred to me to her, and repeated requests for information from or an interview with a subscriptions manager at DC seem to have fallen on deaf ears.

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