Daily Archives: October 18, 2008

Catering to the Wrong Crowd

We’ve gotten too close to the creators. It’s the only conclusion I’m able to reach.

The Internet has proven to be the most powerful communication tool mankind has ever seen. It’s brought us closer together, even on a global scale, and it’s fostered the resurgence of written correspondence, mail-order shopping and access to unlimited amounts of information. It’s also provided each and every user with a powerful voice; one can reach an unimaginably large audience with little in the way of resources. That’s a great thing, but it’s also a curse. The divide between fans and celebrities, between readers/viewers and creators, is a lot smaller these days, and the Internet is what’s shrunk the gap.

With the comics industry, writers, artists and editors get immediate feedback from readers. There’s an ongoing conversation between the creators and the audience. Every day is a comic convention online, as we read the creators’ blogs and sites for insight into their craft and the business, and they in turn scan those of the readers. I’ve come to wonder if (a) the creators are paying too much attention, and (b) if they’re paying attention to the right people.

Case in point: recent Secret Invasion tie-in issues of New Avengers and Mighty Avengers.

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