Daily Archives: November 6, 2008

The Loeb Theatre

Ultimatum #1
“Chapter One: Three Kings”
Writer: Jeph Loeb
Pencils: David Finch
Inks: Danny Miki
Colors: Steve Firchow
Letters: Comicraft
Cover artists: Finch & Miki (regular cover)/Ed McGuinness & Mark Farmer (variant)
Editor: Ralph Macchio & Mark Paniccia
Publisher: Marvel Comics
Price: $3.99 US/$4.50 CAN

When Marvel first unveiled its Ultimate brand, I was on board, as where thousands and thousands of other readers. By relaunching its familiar properties from scratch in a separate continuity, it freed creators up and opened the door to new possibilities and unpredictable twists. The Ultimate line was Marvel’s biggest cash cow for a while, but the bloom is off the rose somewhat these days. For a while, I had every Ultimate book on my pull list (I’m down to just Ultimate Spider-Man these days). Ultimatum is either Marvel’s move to end the line (unlikely, as it still seems to bring in some profits) or to re-energize the brand. This first of five issues certainly does a good job of establishing the world-altering stakes of the plot, but really, it just serves as an introduction to the most familiar of Marvel’s super-heroes in this particular shared universe.

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