The comic-book news/commentary portal website — can it work as a viable business? The recent news that ComicMix.com is scaling back its operations — eliminating all of its columns and rethinking its print-on-demand experiment with its online comics. Speaking as someone who’s worked for two similar failed ventures in the past, I can’t say I’m surprised. The thing is, though, that ComicMix has a strong creative team behind made up of experienced and respected industry insiders. The question arises: if Mike Gold and Robert Greenberger can’t dominate the digital landscape of comics-related media, armed with an array of established industry talent, who can? Is the comics web portal as a viable business model a realistic possibility?
I don’t know what’s next for ComicMix or what plans are in place to invigorate the operation. ComicMix isn’t after an easy venture-capital investment, I assume. That business model had already been proven to be a dead end when the dot-com bubble burst. Believe me, I know.