Marvel Comics’ decision to cancel its advance-preview copy program and to scale back online previews could impact sales of Marvel titles on a grassroots, word-of-mouth level, says one comics retailer.
News broke Monday that Marvel is discontinuing its First Look program, through which retailers could pay a small fee to get a handful of comics in their hands the week before their release. The retailer who announced the First Look cancellation expressed his dismay, as it was a perk that drew him to comics retailing in the first place. He said the First Look cancellation stems from a majority of participants declining the opportunity of maintaining it by agreeing to an increase in the weekly fee associated with the program.
Eye on Comics asked comics retailer (and friend) Randy Lander about the report, and he confirmed Marvel cancelled the program and the circumstances leading to its demise. He also confirmed that DC Comics cancelled its counterpart preview-package program, dubbed Sneak Peek, some time ago. DC had promised to replace Sneak Peek with something else, he said, but that alternative never materialized.