I received a curious e-mail from Wizard World Inc. this week, signed by former Wizard Magazine publisher turned web publisher and con organizer Gareb Shamus. Though my address alone was in the “To:” field, I don’t imagine I was the sole recipient of this message, as it was yet another promotional effort from a man known for his hucksterism. Getting such an e-mail isn’t unusual in and of itself, but the content this time took me aback.
First of all, Shamus’ supposed purpose in sending out this message wasn’t to promote his own business endeavors but rather to shill for a friend. It seems to be some kind of self-help/memoir book from a movie producer. The title of Peter Guber’s book — Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story — would seem to purport that personal and financial success can be found in professional storytelling.