Daily Archives: September 5, 2011

In the Event of an Event

About a week or so before the release of Flashpoint #5 and Justice League #1, which marked the beginning of a new era at DC Comics, I had a realization about one way in which the publisher could market its new line of super-hero comics, at least to those who still buy comics but few or no DC titles. It struck me that by starting over most of its more recognizable properties from Square One (the successful Green Lantern and Batman franchises being the exceptions), DC was avoiding the kind of story/sales gimmick that has been the bane of super-hero comics for years: the crossover event.

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