The era of the $3.99 standard-sized comic book is upon us, and there’s no sign of it going anywhere. In some cases, it’s an understandable development. When smaller publishers — such as Oni Press or IDW Publishing — ask a higher price for its wares, I can see why it’s needed. They don’t post the numbers larger publishers such as DC and Marvel do, and to ensure the viability of a project and remuneration for the creative talent, it’s easy to get behind such a scenario.
But when it’s Marvel and DC, it’s a bitter pill to swallow. Actually, sometimes, it can feel more like a suppository than a pill. However, when it comes to Marvel’s more expensive, 20-page titles, there’s a way to eliminate the discomfort and even bring your out-of-pocket expense down below the typical $2.99 price many comics customers would prefer.