Daily Archives: March 30, 2013

Digital Discounts

The era of the $3.99 standard-sized comic book is upon us, and there’s no sign of it going anywhere. In some cases, it’s an understandable development. When smaller publishers — such as Oni Press or IDW Publishing — ask a higher price for its wares, I can see why it’s needed. They don’t post the numbers larger publishers such as DC and Marvel do, and to ensure the viability of a project and remuneration for the creative talent, it’s easy to get behind such a scenario.

But when it’s Marvel and DC, it’s a bitter pill to swallow. Actually, sometimes, it can feel more like a suppository than a pill. However, when it comes to Marvel’s more expensive, 20-page titles, there’s a way to eliminate the discomfort and even bring your out-of-pocket expense down below the typical $2.99 price many comics customers would prefer.

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Don’t Look a Gift Horseman in the Mouth

Ghost variantEast of West #1
“One: Out of the Wasteland”
Writer: Jonathan Hickman
Artist/Cover artist: Nick Dragotta
Colors: Frank Martin
Letters: Rus Wooton
Publisher: Image Comics
Price: $3.50 US

At my local comic shop, there’s a slightly unusual entry on my pull list: “Anything by Jonathan Hickman from Image.” I don’t need to know what a new Hickman creator-owned title is about; I don’t need to know who the artist is — I know it’s going to be something I want to read, and East of West continues that track record. It’s certainly an ambitious storytelling experiment. Hickman is no stranger to developing alternate histories in which to set his stories, but this transformation of America into seven separate nations seems particularly ambitious. But the story’s not really about an America moulded by prophecy, the Civil War and spiritualism. What this is really about is the apocalypse — or to be more precise, the Four Horsemen of the Apocalypse. I really don’t think the hero of the story has even presented himself yet, but I’m definitely captivated by the intensity of the plotting and characterization. Hickman plays around with genre to great effect, but it does make for a complex and challenging read at times. Fortunately, it’s a challenge well worth taking on.

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