In recent years, schedules have emerged as vitally important cogs in my everyday life, personal and professional. Routine is key in childrearing, so we have a schedule to which my wife and I adhere pretty closely every day, every week. My boss laments the monthly scheduling of staff in the newsroom, but without that complicated labor, some of the myriad of tasks and assignments that need to be done daily would no doubt slip through the cracks. I have to keep an eye on the schedule to ensure my usual duties haven’t been trumped by a fill-in shift of some kind, covering for one editor or another.
In publishing, keeping to the schedule keeps the business going. Deadlines exist for a reason. There are penalties for missing press times at the printers. If one thing goes amiss, the whole endeavor can fall flat. But when it comes to scheduling, the release of the first volley in DC Comics’ latest rebranding and relaunch demonstrates the publisher has completely missed the point of the benefits of good timing and the pitfalls of bad timing.