While Marvel Studios didn’t invent the post-credits scene in movies, it certainly embraced it to the point that it’s a signature of its brand now. Whenever I go to see a Marvel movie in theatres, I’m always shocked at the number of people who get up and leave as soon as the end credits begin. When the Marvel brand first started, most people left, with a handful of us remaining for the bonus. Now, I’d say almost half of the audience splits, and given how much fun those post-credits scenes can be and how well known the Marvel brand is for them, I find it incredibly puzzling.
You know what’s even more befuddling? Marvel Entertainment’s new attempt to adopt the post-credit scene in its comics. As of last week, the comics publisher has begun branding a handful of its titles with a “Where is Wolverine?” icon and promising the comic in question has such a bonus scene at the end of the book.