Daily Archives: June 14, 2018

Hammer Time

Thor #1
Writer: Jason Aaron
Artists: Mike Del Mundo & Christian Ward
Colors: Mike Del Mundo, Marco D’Alfonso & Christian Ward
Letters: Virtual Calligraphy’s Joe Sabino
Cover artists: Del Mundo (regular)/Kaare Andrews; Russell Dauterman; James Harren; Jack Kirby & Vince Colletta; Esad Ribic; and Christian Ward (variants)
Editor: Wil Moss
Publisher: Marvel Entertainment
Price: $4.99 US

I’ve been reading Jason Aaron’s tenure on the adventures of Marvel’s God of Thunder for several years now, and it remains as entertaining as ever. He takes a slightly different tack with the main story here, approaching the Norse hero from a sillier perspective at first, and it’s a lot of fun. The backup story also features his ongoing exploration of King Thor of the far-flung future and his granddaughters. Where this comic book goes awry is in regard to something that’s out of the hands of the creative contributors. The marketing and publishing strategy here is all wrong, focused solely on a short-term gain but not on building the readership. This doesn’t work as a first issue in any way. It’s built completely on Thor stories (featuring the Odinson and Jane Foster incarnations) that have come before in recent years. This isn’t an accessible gateway into Thor’s world at present, and any casual fans of the character, especially those driven to this book by a love of the Marvel movies, will be at a loss. Scrawling the legacy numbering (#707) in a little corner of the cover doesn’t rectify the problem.

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