DC’s move to launch its own streaming service, DC Universe, is both completely logical and rather surprising at the same time. Many corporations are scrambling to catch up with Netflix and other early-out-of-the-gate services, seeking to reap the huge rewards of producing original content and making its older material available online for fees. Furthermore, there’s money to be made from selling its original content later on to other media outfits and on home video. CBS jumped on board with its own effort, CBS All Access, last year, and Disney is reportedly developing its own streaming service. Whether these newer efforts will have staying power remains to be seen.
So when viewed in that context, it’s understandable that DC would embark upon a similar venture. It has a huge library of properties adapted for TV and movies upon which it can draw, and as Hollywood has known for years, its vast array of characters offers significant potential for new programming. Furthermore, DC knows there’s an online audience for its comics, and offering that reading experience as part of DC Universe is a logical extension of the digital content effort.
What’s surprising is that it’s DC, not its parent company Time Warner, that’s taking on such a project. It’s quiet ambitious for a comparatively small branch of the media giant to undertake such an endeavor.